My last two posts were on the theme of “urgent is the enemy of important.” I’ve used the phrase for a long time, but it isn’t original with me. Google the phrase and you will find quite a few people making the point. When I did so, the first item that came up on the page was from a blog post by Becki True, at beckitrue.com: http://blog.beckitrue.com/http:/blog.beckitrue.com/2010/07/10/the-urgent-is-the-enemy-of-the-important-how-to-win-the-battle/ It’s a good post and worth reading.
According to True:
- Urgent chokes out the important
- Urgent is firefighting, important is building and improving
- Urgent is a cost center, important reduces costs or increases revenues
- Urgent is reactive, important is proactive
- Urgent is stressful, important is managed
I like that a lot. I suspect the phrase is a play on a Voltaire quote, “Perfect is the enemy of good.” I like that phrase, as well, but most leaders have long since figured out that it often is not worth the time and energy to seek the very best solution, when you have one available that is good enough to meet your needs.
Still, please keep both in mind. How you manage your time, in relation to the things that matter most, will determine your effectiveness as a leader. Ideally, you already insist on a reasonable amount of time to invest in creating the future, but in some ways it may be more important to make sure that someone on your staff spends a majority of his or her time living in the future, exploring ideas, interacting with innovators, and experimenting with possibilities.
Learn about design approaches to innovation, and then create an innovation team within your organization. Make sure that members can devote sufficient time to design work, because you want them to get up every day thinking about new directions, not getting bogged down in those Important-Urgent and Unimportant-Urgent parts of your organization. Anything less means your institution will not thrive. It simply will not thrive.